Euro Motors, the exclusive importer and distributor for Jaguar Land Rover, opens its doors to an unforgettable automotive experience at the Jaguar Land Rover showroom in Sitra until the 1st of June.

Commemorating 50 years of Range Rover and Jaguar’s racing heritage, the showroom transformed into an experiential gallery highlights the brands' time-honoured legacy. Its interior is reminiscent of a modern-day museum with beautiful visual accents, bold typography, and compelling photography that excites the senses through the exhibition. It inspires curiosity and provides information to help visitors navigate through the brands’ heritage.

This automotive tribute illustrates Jaguar’s milestones and highlights Jaguar's Racing series outstanding capabilities and performance since 1948, with a special focus on the XK120, the C-TYPE, and the D-TYPE, which remain to this day, some of the most successful racing automobiles ever built. Additionally, the XJS, XJR-9, R1 to R5, and I-TYPE 1, I-TYPE 2, some of the most prestigious racing vehicles, are also showcased in the exhibition.

Visitors will be taken on a journey in time while exploring the iconic Range Rover's evolution over the last 50 years. The first 4x4, designed to be as good on the road as it was off-road, the Range Rover continues to set the highest standards to this day. Furthermore, a framed display of Range Rover’s expedition vehicles spanning 50 years showcases the pioneering achievements and extraordinary luxury of this iconic SUV.

An accessible vehicle evaluation with a purchase option and a trade-in offer where applicable, current Jaguar and Land Rover vehicle owners can also get a free eVHC and a fresh wash upon booking their visit in advance. Moreover, they can also register for test drive experiences of Jaguar and Land Rover models' latest line-up.

Euro Motors General Manager David McGoldrick says: “We are extremely excited to welcome our visitors to the Jaguar Land Rover showroom exhibition. Car enthusiasts will have an unparalleled experience of taking a walk back in time and exploring Jaguar Land Rover vehicles' evolution and some of the key design moments. At Euro Motors, we aim to exceed expectations by offering the most luxurious, efficient, and extraordinary experiences and vehicles to our loyal customers.”

For more information, visit the Euro Motors showroom in Sitra, log on to, or call 17460460. For the latest news, follow Jaguar and Land Rover on Facebook or on Instagram at @emjaguarbahrain and @emlandroverbahrain.