As part of its #MYLAND (Ardhi in Arabic) creative communications platform, Land Rover Middle East and North Africa has rolled out the next instalment of the new Discovery Sport #WeekendAdventure series.
This film sees the new thrill-seekers take us on a journey in their Discovery Sport across Oman. Tracing their expedition as they drive through the country using Land Rover’s MYLAND Ardhi mobile application, the road trip follows their 40 minute drive out of Muscat to the stunning coastal city of Barka.
Using the Discovery Sport’s impressive towing capacities, the friends pull their boat down to the seashore and hop on for a ride to Daymaniyat Island Nature Reserve, one of the country’s leading diving spots, for a captivating snorkeling experience.
Equipped to tackle terrains across the region in the highly capable Land Rover Discovery Sport, the series will continue to see the automotive brand collaborate with influencers from Lebanon, Qatar, Kuwait, the Kingdom of Saudi Arabia, and Bahrain.
Following them in their quest for adventure-filled, adrenaline-pumping and eye-opening experiences, the films capture the sentiment behind the MYLAND platform to highlight the great significance and wealth of the region’s terrain, culture, traditions, and natural landmarks.
The full Discovery Sport #WeekendAdventure series is currently being rolled out across the region to encourage adventure seekers to explore their land and turn their active weekend adventures into traceable, shareable and memorable experiences through the Land Rover Ardhi Mobile App.